Sustainable competitive advantages with the debut of mobile number portability: a case of Malaysian mobile phones

Mobile Number Portability (MNP) was implemented in December 2008 in Malaysia. MNP offers specific benefits to mobile users by allowing them to switch service providers or mobile network operators (MNO) and yet retain their existing mobile phone number. The study, therefore investigate the significan...

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Bibliographic Details

Main Authors:	Zahiruddin, Zubaidah, Zainuddin, Anizah, Mohd Yusof, Yuslina Liza
Format:	Research Reports
Language:	en
Published:	2011
Subjects:	Telecommunication Wireless communication systems. Mobile communication systems. Access control
Online Access:	https://ir.uitm.edu.my/id/eprint/120779/1/120779.PDF https://ir.uitm.edu.my/id/eprint/120779/
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