Study on selected tourism events
Festivals and special events have always been associated with tourism as tourism has been recognized as one of the leading growth sectors in international services trade. Tourism events are now gradually being observed more as a vital element of Malaysian economic development. The purpose of this st...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/120580/1/120580.PDF https://ir.uitm.edu.my/id/eprint/120580/ |
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| _version_ | 1858063056340254720 |
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| author | Mohd Hanafiah, Mohd Hafiz Othman, Nor'ain Madzhar, Mazlina |
| author_facet | Mohd Hanafiah, Mohd Hafiz Othman, Nor'ain Madzhar, Mazlina |
| author_sort | Mohd Hanafiah, Mohd Hafiz |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Festivals and special events have always been associated with tourism as tourism has been recognized as one of the leading growth sectors in international services trade. Tourism events are now gradually being observed more as a vital element of Malaysian economic development. The purpose of this study is to measure the motivation, satisfaction and economic impact of the 3rd Putrajaya International Hot Air Balloon Fiesta 2011 and Thaipusam Festival 2011.The study explains and identifies the demographics profiles and the spending patterns of the international tourist visiting the 3rd Putrajaya International Hot Air Balloon Fiesta 2011 and Thaipusam Festival 2011. The data were gathered by using questionnaires and 1892 respondents that attended both event were randomly selected and surveyed. The findings of this study elucidated the level of motivation, satisfaction and economic impact of the 3rd Putrajaya International Hot Air Balloon Fiesta 2011 and Thaipusam Festival 2011 and at the end of this paper, some recommendations were discussed. |
| format | Research Reports |
| id | my.uitm.ir-120580 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2011 |
| record_format | eprints |
| spelling | my.uitm.ir-1205802026-01-31T15:31:32Z https://ir.uitm.edu.my/id/eprint/120580/ Study on selected tourism events Mohd Hanafiah, Mohd Hafiz Othman, Nor'ain Madzhar, Mazlina Travel and the state. Tourism Malaysia Festivals and special events have always been associated with tourism as tourism has been recognized as one of the leading growth sectors in international services trade. Tourism events are now gradually being observed more as a vital element of Malaysian economic development. The purpose of this study is to measure the motivation, satisfaction and economic impact of the 3rd Putrajaya International Hot Air Balloon Fiesta 2011 and Thaipusam Festival 2011.The study explains and identifies the demographics profiles and the spending patterns of the international tourist visiting the 3rd Putrajaya International Hot Air Balloon Fiesta 2011 and Thaipusam Festival 2011. The data were gathered by using questionnaires and 1892 respondents that attended both event were randomly selected and surveyed. The findings of this study elucidated the level of motivation, satisfaction and economic impact of the 3rd Putrajaya International Hot Air Balloon Fiesta 2011 and Thaipusam Festival 2011 and at the end of this paper, some recommendations were discussed. 2011 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/120580/1/120580.PDF Mohd Hanafiah, Mohd Hafiz and Othman, Nor'ain and Madzhar, Mazlina (2011) Study on selected tourism events. (2011) [Research Reports] <http://terminalib.uitm.edu.my/120580.pdf> (Unpublished) |
| spellingShingle | Travel and the state. Tourism Malaysia Mohd Hanafiah, Mohd Hafiz Othman, Nor'ain Madzhar, Mazlina Study on selected tourism events |
| title | Study on selected tourism events |
| title_full | Study on selected tourism events |
| title_fullStr | Study on selected tourism events |
| title_full_unstemmed | Study on selected tourism events |
| title_short | Study on selected tourism events |
| title_sort | study on selected tourism events |
| topic | Travel and the state. Tourism Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/120580/1/120580.PDF https://ir.uitm.edu.my/id/eprint/120580/ |
| url_provider | http://ir.uitm.edu.my/ |