Strategising for culinary tourism (CT) success

Culinary or food is inextricably linked with culture, as it contributes to the birth of numerous cuisines. When tourists travel to a new place, they often wish to be immersed in the local experience, and cuisine is an integral part of the experience. Sampling authentic local dishes allows visitors t...

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Bibliographic Details
Main Authors: Ali, Norhidayah, Andin Salamat, Azni Syafena, Abu Bakar, Suhaida
Format: Article
Language:en
Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2024
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Online Access:https://ir.uitm.edu.my/id/eprint/120143/1/120143.pdf
https://ir.uitm.edu.my/id/eprint/120143/
https://fbminsights.uitm.edu.my/v1/
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