Challenges of a home-based business
Starting with RM60 as capital, today, a home-based entrepreneur has generated more than RM62,000 in sales per month. Known as Syira, she possesses entrepreneurial skills and has created a product called Lekor Bites to enter into the market, initially from home-based operations which later progressed...
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| Format: | Article |
| Language: | en |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/120061/1/120061.pdf https://ir.uitm.edu.my/id/eprint/120061/ https://fbminsights.uitm.edu.my/v1/ |
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| Summary: | Starting with RM60 as capital, today, a home-based entrepreneur has generated more than RM62,000 in sales per month. Known as Syira, she possesses entrepreneurial skills and has created a product called Lekor Bites to enter into the market, initially from home-based operations which later progressed to an online base. Initially unknown to consumers, the product's taste was unfamiliar. Syira accidentally created the product out of her love for keropok lekor, which she frequently consumes. "Lekor Bites" was introduced 6 years ago as a homebased venture and can now be purchased on Shopee, an e-commerce platform, as part of promotional efforts to boost sales. Al-Shibli, Al Kaabi, Al Risi, Al Shibli, and Khan (2022) highlighted that local businesses are crucial for community development, emphasizing the importance of focusing on business processes for sustainability. Additionally, the entrepreneur's limited use of technology has restricted operations to meeting consistent demand. This case study illustrates the success of a female entrepreneur and the challenges faced in scaling her company. Moreover, it encourages readers to critically evaluate strategies related to business development. |
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