Factors influencing sales performance among SMEs in Malaysia: online platforms adoption as mediating factor

Sales performance is important for businesses to measure the company’s conditions either to grow or sustain in the market. Among the technological landscape, there remain key challenges for businesses to understand the factors that drive sales performance. This study seeks to uncover the retail sect...

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Bibliographic Details

Main Authors:	Mohamad Nizam, Muhammad Ameer Syafiq, Kamall Khan, Yasmin, Rochin Demong, Nur Atiqah
Format:	Article
Language:	en
Published:	Universiti Teknologi Mara Selangor 2025
Subjects:	Malaysia Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/119970/1/119970.pdf https://ir.uitm.edu.my/id/eprint/119970/ https://journal.uitm.edu.my/ojs/index.php/Abrij
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