Assessing business sustainability for a small business venture using SWOT analysis
A highly competitive business environment demands a company to have specific, unique characteristics. A company must have a good management structure and system, exceptional products, integrated marketing, strong financial standing, and visionary leadership. A newly created start-up struggles to est...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi Mara Selangor
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/119958/1/119958.pdf https://ir.uitm.edu.my/id/eprint/119958/ https://journal.uitm.edu.my/ojs/index.php/Abrij |
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