Millennial perceptions of Airbnb in Kota Kinabalu, Sabah

Over the years, a peer-to-peer (P2P) accommodation service known as Airbnb has grown significantly in Malaysia. Airbnb has unique features that distinguish it from existing markets, such as traditional hotels, as it purchases and exchanges goods. Airbnb allows visitors from all over the world to mak...

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Bibliographic Details

Main Authors:	Istekhar Ahmad, Nazmeen Fatima, Alias, Nur Izzati Nabilah, Mohamad Faizal, Adriana, Mohd Zaidi, Nur Murniza, Mohamad Musa, Nurafiqah, Gatu, Alvin
Format:	Article
Language:	en
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2023
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/119864/1/119864.pdf https://ir.uitm.edu.my/id/eprint/119864/ https://ejssh.uitm.edu.my
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