Capitalizing MIM as a platform for mobile business among undergraduates

Mobile Instant Messaging (MIM) or Instant Messaging (IM) via various web-based applications like WeChat, Viber, WhatsApp (WA) and Snapchat have gained much attention. It allows mobile phone users to access instant messaging services right from their smartphones. Majority of researches have focused o...

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Bibliographic Details

Main Authors:	Che Mahmood, Che Faridah, Omar, Nazihah, Abdullah@ Adnan, Norshaieda
Format:	Research Reports
Language:	en
Published:	2010
Subjects:	Malaysia Mobile commerce Cell phones
Online Access:	https://ir.uitm.edu.my/id/eprint/119718/1/119718.pdf https://ir.uitm.edu.my/id/eprint/119718/
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