Reviewing the potential of muslim-friendly tourism and hospitality assurance and recognition (MFAR) branding

This paper aims to review the determinants of tourist revisit intention to Muslim-friendly hotel (MFH). Understanding the behavior of domestic tourists, particularly Muslim tourists, is crucial for the development of the MFH. This research focuses on Muslim guest behavior (attitude, subjective norm,...

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Bibliographic Details

Main Authors:	Yahya, Nur Yasarah, Abdul Hamid, Maisarah, Mohd Hanafiah, Mohd Hafiz
Format:	Article
Language:	en
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2025
Subjects:	Travel and the state. Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/118964/1/118964.pdf https://ir.uitm.edu.my/id/eprint/118964/ https://www.jthca.org/
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