Reviewing the potential of muslim-friendly tourism and hospitality assurance and recognition (MFAR) branding
This paper aims to review the determinants of tourist revisit intention to Muslim-friendly hotel (MFH). Understanding the behavior of domestic tourists, particularly Muslim tourists, is crucial for the development of the MFH. This research focuses on Muslim guest behavior (attitude, subjective norm,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/118964/1/118964.pdf https://ir.uitm.edu.my/id/eprint/118964/ https://www.jthca.org/ |
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