Festival participation as the mediator role towards emotional solidarity on destination loyalty among college students
This research aims to test festival participation as the mediator role towards relationship between emotional solidarity and destination loyalty among Chinese college students. 400 college students from Guilin, China participated in the survey by answering online questionnaires. Convenience sampling...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/118910/1/118910.pdf https://ir.uitm.edu.my/id/eprint/118910/ https://www.jthca.org/ |
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