Festival participation as the mediator role towards emotional solidarity on destination loyalty among college students

This research aims to test festival participation as the mediator role towards relationship between emotional solidarity and destination loyalty among Chinese college students. 400 college students from Guilin, China participated in the survey by answering online questionnaires. Convenience sampling...

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Bibliographic Details
Main Authors: Liu, Mengyuan, Ariffin, Hashim Fadzil, Ngelambong, Anderson
Format: Article
Language:en
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2025
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/118910/1/118910.pdf
https://ir.uitm.edu.my/id/eprint/118910/
https://www.jthca.org/
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