Exploring sentiment trends in TikTok comments using GPT for influencer content strategy

The growth of TikTok has reshaped social media marketing, with influencer-driven content playing a crucial role in consumer engagement and purchasing decisions. In the Malaysian Beauty and Personal Care category, TikTok comments serve as direct consumer feedback, yet extracting meaningful insights f...

Full description

Bibliographic Details

Main Authors:	Ahmad Asmawi, Muhammad Akmal Hakim, Isawasan, Pradeep, Shamugam, Lalitha, Ahmad Salleh, Khairulliza, Savita, K.S.
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Terengganu 2025
Subjects:	Analytical methods used in the solution of physical problems
Online Access:	https://ir.uitm.edu.my/id/eprint/118867/1/118867.pdf https://ir.uitm.edu.my/id/eprint/118867/ https://e-ajuitmct.uitm.edu.my/v3/
Tags:	Add Tag No Tags, Be the first to tag this record!