Graphics' design work: product / Aina Nazirah Junaidi
'Kelupis Kedayan' by Ummu, which is a local food business established in 2023, is facing a challenge due to insufficient recognition. To address this issue, a comprehensive approach involving brand identity, effective advertising, and immersive multimedia are essential. The theme concept i...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Language: | en |
| Published: |
Perpustakaan Tun Abdul Razak, UiTM Sarawak
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/117312/1/117312.pdf https://ir.uitm.edu.my/id/eprint/117312/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | 'Kelupis Kedayan' by Ummu, which is a local food business established in 2023, is facing a challenge due to insufficient recognition. To address this issue, a comprehensive approach involving brand identity, effective advertising, and immersive multimedia are essential. The theme concept is "Modern Traditional." A collaboration between the corporate brand, advertising, and multimedia efforts is a must to ensure success and elevate the product's visibility for those visiting Sarawak. |
|---|