Influencing factors that build brand perception towards North Borneo University College / Evy Requel Rahim
This chapter will start with the background of study, which provided an overview North Borneo University College (NBUC). Some aspects on brand perception specifically towards this private university also had been highlighted. The researcher had observed that the people commonly would do a comparison...
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| Format: | Student Project |
| Language: | en |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/117240/1/117240.pdf https://ir.uitm.edu.my/id/eprint/117240/ |
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