Brand loyalty towards fashion hijab industry / Anna Shaffera Muhammad Khairil
The goal of the present study was to analyze the brand loyalty of customers by considering the position of perceived value, perceived quality, brand satisfaction and commitment to the relationship. A field survey was conducted to collect data from the respondent in the region of Kota Kinabalu as wel...
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| Format: | Student Project |
| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/117066/1/117066.pdf https://ir.uitm.edu.my/id/eprint/117066/ |
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