The influence of face-to-face coaching and Artificial Intelligence coaching towards customer engagement among gym users / Muhammad Syazwan Maszuan and Rozita Abdul Latif

With the rising importance of fitness, sustaining customer engagement remains a challenge despite increasing gym attendance. This study looks at how AI makes coaching affordable and accessible while in-person coaching offers more tailored support. Face-to-face and AI coaching influence gym users’ en...

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Bibliographic Details

Main Authors:	Maszuan, Muhammad Syazwan, Abdul Latif, Rozita
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Negeri Sembilan 2025
Subjects:	Sports
Online Access:	https://ir.uitm.edu.my/id/eprint/116293/1/116293.pdf https://ir.uitm.edu.my/id/eprint/116293/
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