The influence of face-to-face coaching and Artificial Intelligence coaching towards customer engagement among gym users / Muhammad Syazwan Maszuan and Rozita Abdul Latif
With the rising importance of fitness, sustaining customer engagement remains a challenge despite increasing gym attendance. This study looks at how AI makes coaching affordable and accessible while in-person coaching offers more tailored support. Face-to-face and AI coaching influence gym users’ en...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan
2025
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/116293/1/116293.pdf https://ir.uitm.edu.my/id/eprint/116293/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|