A study on promotion strategies for ASN 3 at Permodalan Nasional Berhad Headquarters, Kuala Lumpur

Promotion or marketing communication is a critical aspect of a company’s overall marketing mission and major determinants of its success. It is defined as the collection of all elements in a brand’s marketing mix that facilitate exchanges by establishing shared meaning with the brand’s customer or c...

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Bibliographic Details

Main Author:	Mohd Hamdan, Ahmad Adil
Format:	Student Project
Language:	en
Published:	2003
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Investment, capital formation, speculation
Online Access:	https://ir.uitm.edu.my/id/eprint/116264/1/116264.pdf https://ir.uitm.edu.my/id/eprint/116264/
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