Behavioural influence of TikTok’s algorithm recommendations on users’ engagement and users’ self-persuasion / Siti Khadijah Amir Hamzah, Ahlam Abdul Aziz and Shazleen Mohamed
This study examines how TikTok's algorithm influences user behaviour, particularly in user engagement and self-persuasion. The algorithm recommends content based on user interactions, but its opaque nature complicates understanding of how it prioritizes content and potential biases. These biase...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
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Universiti Teknologi Mara Cawangan Pulau Pinang
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/115511/1/115511.pdf https://ir.uitm.edu.my/id/eprint/115511/ https://ejssh.uitm.edu.my |
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