Digital influences on online shopping among Gen Z in Kedah: the role of social media interaction, online reviews, and price sensitivity / Nuraini Abdullah … [et al.]

influenced by social media interaction, online reviews and price considerations in their purchasing decisions. This study aims to investigate how social media interaction, online reviews, and price considerations impact the purchasing decisions of Gen Z consumers in Kedah, Malaysia. Using a quantita...

Full description

Bibliographic Details

Main Authors:	Abdullah, Nuraini, Mokhtar, Nuradibah, Abdul Halim, Tisya Farida, Shamsol, Siti Aina Safikah
Format:	Article
Language:	en
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2025
Subjects:	Pulau Pinang Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/115509/1/115509.pdf https://ir.uitm.edu.my/id/eprint/115509/ https://ejssh.uitm.edu.my
Tags:	Add Tag No Tags, Be the first to tag this record!