Digital influences on online shopping among Gen Z in Kedah: the role of social media interaction, online reviews, and price sensitivity / Nuraini Abdullah … [et al.]
influenced by social media interaction, online reviews and price considerations in their purchasing decisions. This study aims to investigate how social media interaction, online reviews, and price considerations impact the purchasing decisions of Gen Z consumers in Kedah, Malaysia. Using a quantita...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/115509/1/115509.pdf https://ir.uitm.edu.my/id/eprint/115509/ https://ejssh.uitm.edu.my |
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