The marketing strategy of Rajah Court Hotel focusing on promotion strategy / Magdalena Agan

This research attempts to study on the Promotion strategy done by Rajah Court Hotel (RCH) in promoting Rajah Court Hotel. Being purely for academic purposes, the study undertaken hopes to overcome the low occupancy rate during outside peak period, and to design a promotion strategy that will make R...

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Bibliographic Details

Main Author:	Agan, Magdalena
Format:	Student Project
Language:	en
Published:	2001
Subjects:	H Social Sciences (General) Study and teaching. Research
Online Access:	https://ir.uitm.edu.my/id/eprint/114922/1/114922.pdf https://ir.uitm.edu.my/id/eprint/114922/
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