Leveraging social media for enhanced SME performance in the restaurant industry: a case study of Penang, Malaysia / Tisya Farida Abdul Halim ... [et al.]

This study investigates the impact of social media marketing on the performance of small and medium-sized enterprises (SMEs) in the restaurant industry in Penang. The primary aim is to explore how different social media platforms, content quality, and posting frequency influence key performance indi...

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Bibliographic Details

Main Authors:	Abdul Halim, Tisya Farida, Jamaluddin, Raziff, Abdullah, Nuraini, Zahari, Mohd Khairulnizam, Kamaruddin, Nur Syuhadah, Subramanian, Bannu
Format:	Article
Language:	en
Published:	UiTM Cawangan Perlis 2025
Subjects:	Social aspects. Social marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/114309/1/114309.pdf https://ir.uitm.edu.my/id/eprint/114309/ https://jcrinn.com/index.php/jcrinn
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