Marketing match: how sociodemographics influence user acceptance of social marketing appeals in oral health promotion / Raja Nur Adilah Raja Abdul Rahman ... [et al.]

Objective: This study aimed to evaluate how sociodemographic factors influence user acceptance of different social marketing appeals. Materials and Methods: This study was designed as a three-armed randomised controlled trial, with the non-emotional (rational) appeal serving as the control group. W...

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Bibliographic Details

Main Authors:	Raja Abdul Rahman, Raja Nur Adilah, Nik Mohd Rosdy, Nik Mohd Mazuan, Rosli, Hafizah, Md Sabri, Budi Aslinie
Format:	Article
Language:	en
Published:	Faculty of Dentistry 2025
Subjects:	Orthodontics Practice of dentistry. Dental economics
Online Access:	https://ir.uitm.edu.my/id/eprint/114255/1/114255.pdf https://ir.uitm.edu.my/id/eprint/114255/ https://myjms.mohe.gov.my/index.php/corals/index
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