Marketing match: how sociodemographics influence user acceptance of social marketing appeals in oral health promotion / Raja Nur Adilah Raja Abdul Rahman ... [et al.]
Objective: This study aimed to evaluate how sociodemographic factors influence user acceptance of different social marketing appeals. Materials and Methods: This study was designed as a three-armed randomised controlled trial, with the non-emotional (rational) appeal serving as the control group. W...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Dentistry
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/114255/1/114255.pdf https://ir.uitm.edu.my/id/eprint/114255/ https://myjms.mohe.gov.my/index.php/corals/index |
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