A cohort analysis of the perceived market potential of thanatourism in Malaysia

Thanatourism has experienced significant growth, both in terms of its commercial potential and scholarly attention. In Malaysia, the government has expressed interest in developing thanatourism as a source of tourism revenue and a means of preserving the nation’s history and heritage. However, despi...

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Bibliographic Details

Main Authors:	Christy, Bidder, Boyd, Sun Fatt, Spencer, Hedley Mogindol
Format:	Article
Language:	en
Published:	GADING Journal for the Social Sciences 2024
Subjects:	Marketing Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/113883/1/113883.pdf https://ir.uitm.edu.my/id/eprint/113883/ https://gadingssuitm.com/
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