Students’ preferences for mobile phone service providers based on fuzzy grade matrix and statistical analysis

Selecting the most appropriate mobile phone network service provider can be challenging due to factors such as limited network coverage, varied service offerings, and other influencing factors. This study aims to identify the factors influencing university students' preferences for mobile phone...

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Bibliographic Details
Main Authors: Osman, Roselah, Ramli, Nazirah, Ujang, Suriyati
Format: Article
Language:en
Published: GADING Journal for the Social Sciences 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/113880/1/113880.pdf
https://ir.uitm.edu.my/id/eprint/113880/
https://gadingssuitm.com/
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