China mascots evolution of Asian games from 1990-2023: on cultural meaning and visual correlation

International sports events are conducive to expanding the influence of the host country and city, improving the host city's popularity and the town's humanistic quality. In the context of frequent international cultural exchanges, As an intuitive and easy-to-understand form of publicity,...

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Bibliographic Details
Main Authors: Cheng, Wen Yi, Abdul Razak, Mohamed Razeef, Wang, Yun Long
Format: Article
Language:en
Published: Faculty of Art and Design 2025
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/112925/1/112925.pdf
https://ir.uitm.edu.my/id/eprint/112925/
https://journal.uitm.edu.my/ojs/index.php/IJAD
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