A narrative literature review on the impact of social media use as marketing tools for enhancing micro, small & medium enterprises (MSMEs) business performance in Malaysia / Nur Ainul Basyirah Amran
In today’s digital age, social media has become an avenue where MSMEs can extend their marketing campaigns to a wider range of consumers. This study aims to understand the impact of social media use as marketing tools for enhancing MSMEs business performance in Malaysia. This study based on qualitat...
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| Format: | Article |
| Language: | en |
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Faculty of Communication and Media Studies (FCMS)
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/112681/1/112681.pdf https://ir.uitm.edu.my/id/eprint/112681/ https://forumkomunikasi.uitm.edu.my/ |
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