Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena
Recent growth in higher education sector globally, and growing competition among higher educational institutions makes it important for education policy makers and managers to understand the latent factors motivating students’ choice of selecting an institution. This study adopted an exploratory and...
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Universiti Teknologi MARA
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/111486/1/111486.pdf https://ir.uitm.edu.my/id/eprint/111486/ https://ajue.uitm.edu.my/ |
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| author | Baliyan, Som Pal Mokoena, Sello |
| author_facet | Baliyan, Som Pal Mokoena, Sello |
| author_sort | Baliyan, Som Pal |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Recent growth in higher education sector globally, and growing competition among higher educational institutions makes it important for education policy makers and managers to understand the latent factors motivating students’ choice of selecting an institution. This study adopted an exploratory and descriptive survey research design to analyze students’ choice factors to choose and enroll into private higher educational institutions. Adopting a combined model of choice, a questionnaire containing 40 choice items measured on a five- point Likert’s scale was used to elicit information from 560 stratified randomly sampled first year students enrolled into private higher education institutions in Botswana. Principal component analysis extracted ten factors of students’ choice as: extra-curricular activities, employment prospects, quality of programs, physical characteristics of campus, peers’ advice, campus accessibility and facilities, advertisement through electronic media and personal contact, financial support and international links, publicity through print media, and cost of study. A ten factor combined model of students choice has been developed combined with the social, economic, cultural and environmental factors. The findings were discussed, concluded and appropriate recommendations were made. Findings can benefit the managers and policy makers to develop appropriate strategies for attracting students, and to improve enrolment into private higher educational institutions. |
| format | Article |
| id | my.uitm.ir-111486 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2024 |
| publisher | Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-1114862025-03-22T00:15:38Z https://ir.uitm.edu.my/id/eprint/111486/ Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena ajue Baliyan, Som Pal Mokoena, Sello Private universities and colleges Enrollment. Registration of school children. School census Recent growth in higher education sector globally, and growing competition among higher educational institutions makes it important for education policy makers and managers to understand the latent factors motivating students’ choice of selecting an institution. This study adopted an exploratory and descriptive survey research design to analyze students’ choice factors to choose and enroll into private higher educational institutions. Adopting a combined model of choice, a questionnaire containing 40 choice items measured on a five- point Likert’s scale was used to elicit information from 560 stratified randomly sampled first year students enrolled into private higher education institutions in Botswana. Principal component analysis extracted ten factors of students’ choice as: extra-curricular activities, employment prospects, quality of programs, physical characteristics of campus, peers’ advice, campus accessibility and facilities, advertisement through electronic media and personal contact, financial support and international links, publicity through print media, and cost of study. A ten factor combined model of students choice has been developed combined with the social, economic, cultural and environmental factors. The findings were discussed, concluded and appropriate recommendations were made. Findings can benefit the managers and policy makers to develop appropriate strategies for attracting students, and to improve enrolment into private higher educational institutions. Universiti Teknologi MARA 2024-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/111486/1/111486.pdf Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena. (2024) Asian Journal of University Education (AJUE) <https://ir.uitm.edu.my/view/publication/Asian_Journal_of_University_Education_=28AJUE=29/>, 20 (1): 15. pp. 206-220. ISSN 2600-9749 https://ajue.uitm.edu.my/ 10.24191/ajue.v20i1.26030 10.24191/ajue.v20i1.26030 10.24191/ajue.v20i1.26030 |
| spellingShingle | Private universities and colleges Enrollment. Registration of school children. School census Baliyan, Som Pal Mokoena, Sello Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena |
| title | Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena |
| title_full | Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena |
| title_fullStr | Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena |
| title_full_unstemmed | Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena |
| title_short | Students’ choice management: recipe for improving enrollment in private higher education institutions / Som Pal Baliyan and Sello Mokoena |
| title_sort | students’ choice management: recipe for improving enrollment in private higher education institutions / som pal baliyan and sello mokoena |
| topic | Private universities and colleges Enrollment. Registration of school children. School census |
| url | https://ir.uitm.edu.my/id/eprint/111486/1/111486.pdf https://ir.uitm.edu.my/id/eprint/111486/ https://ajue.uitm.edu.my/ |
| url_provider | http://ir.uitm.edu.my/ |