Digital marketing in MSMES: a focus on challenges and opportunities in Johor / Shaherah Abdul Malik, Norria Zakaria, Shahrina Othman
This study offers an in-depth analysis of the digital marketing environment faced by micro, small, and medium enterprises (MSMES) in Johor, Malaysia. As pivotal contributors to the Malaysian economy, MSMES account for a substantial share of GDP and employment, however, they are increasingly compe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
UiTM Cawangan Johor
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/111465/1/111465.pdf https://ir.uitm.edu.my/id/eprint/111465/ http://insightjournal.bpjiauitmcj.com |
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