Vol up / Muhamad Arif Affandi Ami Ardi
Vol Up is an innovative culinary venture established to cater to Malaysia's ever growing love for spicy food. Rooted in the cultural affinity for bold and fiery flavors, VolUp introduces a revolutionary line of spicy chicken with three customizable levels of heat: Level 1 (Mild ), Level 2 (Spic...
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| Format: | Book Section |
| Language: | en |
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Universiti Teknologi MARA, Kedah
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/111409/1/111409.pdf https://ir.uitm.edu.my/id/eprint/111409/ |
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| _version_ | 1833324380404318208 |
|---|---|
| author | Ami Ardi, Muhamad Arif Affandi |
| author_facet | Ami Ardi, Muhamad Arif Affandi |
| author_sort | Ami Ardi, Muhamad Arif Affandi |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Vol Up is an innovative culinary venture established to cater to Malaysia's ever growing love for spicy food. Rooted in the cultural affinity for bold and fiery flavors, VolUp introduces a revolutionary line of spicy chicken with three customizable levels of heat: Level 1 (Mild ), Level 2 (Spicy), and Level 3 (Extra). Malaysia's passion for spicy food is undeniable, with the country ranking 11th globally in per capita spice consumption, averaging 5.57 kilograms per person annually, and 15th in total spice consumption, with 187,000 metric tons consumed in 2021. This cultural love for fiery flavors is further evidenced by the massive popularity of McDonald's spicy chicken offerings. For instance, during a Malaysia Day promotion in 2024, McDonald's Malaysia sold over 700,000 pieces of fried chicken in a single day. Such statistics underscore a thriving demand for high quality spicy products in the fast-food industry, inspiring VolUp to create an unforgettable dining experience for spice enthusiasts. At VolUp, our spicy chicken isn't just food, it 's a sensory adventure designed to delight and challenge all levels of spice tolerance. Each level of heat is carefully crafted using a proprietary blend of premium ingredients and spices, ensuring exceptional flavor profiles at every stage. Whether it's the approachable warmth of Level l, the exciting kick of Level 2, or the fiery thrill of Level 3, VolUp offers a truly customizable culinary journey. VolUp's mission is to elevate the dining experience by turning spiciness into on art form while honoring Malaysia 's deeply rooted love for intense flavors. By topping into this culturally significant market and delivering a product that appeals to the mosses, VolUp is poised to make a fiery and lasting impact in the Malaysian food scene, setting a new standard for the fa st food industry and solidifying its place as a staple for spice lovers across the country. |
| format | Book Section |
| id | my.uitm.ir-111409 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2025 |
| publisher | Universiti Teknologi MARA, Kedah |
| record_format | eprints |
| spelling | my.uitm.ir-1114092025-03-18T23:31:59Z https://ir.uitm.edu.my/id/eprint/111409/ Vol up / Muhamad Arif Affandi Ami Ardi Ami Ardi, Muhamad Arif Affandi NC Drawing. Design. IIlustration Graphic art materials Vol Up is an innovative culinary venture established to cater to Malaysia's ever growing love for spicy food. Rooted in the cultural affinity for bold and fiery flavors, VolUp introduces a revolutionary line of spicy chicken with three customizable levels of heat: Level 1 (Mild ), Level 2 (Spicy), and Level 3 (Extra). Malaysia's passion for spicy food is undeniable, with the country ranking 11th globally in per capita spice consumption, averaging 5.57 kilograms per person annually, and 15th in total spice consumption, with 187,000 metric tons consumed in 2021. This cultural love for fiery flavors is further evidenced by the massive popularity of McDonald's spicy chicken offerings. For instance, during a Malaysia Day promotion in 2024, McDonald's Malaysia sold over 700,000 pieces of fried chicken in a single day. Such statistics underscore a thriving demand for high quality spicy products in the fast-food industry, inspiring VolUp to create an unforgettable dining experience for spice enthusiasts. At VolUp, our spicy chicken isn't just food, it 's a sensory adventure designed to delight and challenge all levels of spice tolerance. Each level of heat is carefully crafted using a proprietary blend of premium ingredients and spices, ensuring exceptional flavor profiles at every stage. Whether it's the approachable warmth of Level l, the exciting kick of Level 2, or the fiery thrill of Level 3, VolUp offers a truly customizable culinary journey. VolUp's mission is to elevate the dining experience by turning spiciness into on art form while honoring Malaysia 's deeply rooted love for intense flavors. By topping into this culturally significant market and delivering a product that appeals to the mosses, VolUp is poised to make a fiery and lasting impact in the Malaysian food scene, setting a new standard for the fa st food industry and solidifying its place as a staple for spice lovers across the country. Universiti Teknologi MARA, Kedah 2025 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/111409/1/111409.pdf Vol up / Muhamad Arif Affandi Ami Ardi. (2025) In: Mindareka - Create Without Limits 2025. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 117-118. ISBN 9789672948254 |
| spellingShingle | NC Drawing. Design. IIlustration Graphic art materials Ami Ardi, Muhamad Arif Affandi Vol up / Muhamad Arif Affandi Ami Ardi |
| title | Vol up / Muhamad Arif Affandi Ami Ardi |
| title_full | Vol up / Muhamad Arif Affandi Ami Ardi |
| title_fullStr | Vol up / Muhamad Arif Affandi Ami Ardi |
| title_full_unstemmed | Vol up / Muhamad Arif Affandi Ami Ardi |
| title_short | Vol up / Muhamad Arif Affandi Ami Ardi |
| title_sort | vol up / muhamad arif affandi ami ardi |
| topic | NC Drawing. Design. IIlustration Graphic art materials |
| url | https://ir.uitm.edu.my/id/eprint/111409/1/111409.pdf https://ir.uitm.edu.my/id/eprint/111409/ |
| url_provider | http://ir.uitm.edu.my/ |