A study on the mediating role of experiencescapes in tourists’ alcohol consumption / Edgar D’Souza and M.S. Dayanand
In a tourist's search to escape from the usual routine, alcohol consumption forms a critical part of the tourism experience. It is just an incidental accompaniment of the journey for some travellers, but for others, it is the key reason to travel. Just like dining at restaurants, beverage consu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/111291/1/111291.pdf https://ir.uitm.edu.my/id/eprint/111291/ https://www.jthca.org/ |
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