The effect of relationship marketing on company performance: a case study of the sawmill industry in Terengganu / Ahmad Bazli Razali, Mohd Azizuddin Abdullah and Wan Nurulain Nabilah Wan Ibrahim

The wood-based sector is still one of the major contributors to the Malaysian economy, and it is an important segment of Malaysia’s dynamic manufacturing sector since the emergence of sawmilling and plywood industries. Thus, this study was conducted to determine the variables in relationship marketi...

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Bibliographic Details

Main Authors:	Razali, Ahmad Bazli, Abdullah, Mohd Azizuddin, Wan Ibrahim, Wan Nurulain Nabilah
Format:	Thesis
Language:	en
Published:	2020
Subjects:	Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/111290/1/111290.pdf https://ir.uitm.edu.my/id/eprint/111290/
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