Langkawi residents’ dining preferences: a behavioural study of local restaurant patronage / Nur’Alia Natasya Mohd Khasmi ... [et al.]

This study investigates the factors influencing Langkawi residents' intentions to patronise local restaurants amidst the challenges and opportunities posed by the island’s tourism and culinary landscape. With the Theory of Planned Behaviour (TPB) as the guiding framework, this research aims to...

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Bibliographic Details

Main Authors:	Mohd Khasmi, Nur’Alia Natasya, Mohamad Saber, Joesri, Sharullain, Nur Shafida, Salim, Azlan, Mahat, Fadhlina, Ibrahim, Mohd Zool Fadli
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/111270/1/111270.pdf https://ir.uitm.edu.my/id/eprint/111270/ https://myjms.mohe.gov.my/index.php/intelek/index
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