Cultivating usage and word-of-mouth in food delivery applications: a conceptual study / Nurul Syahirah Idris, Dr. Muhammad Safuan Abdul Latip and Ts. Dr. Noradzhar Baba

Food delivery applications (FDAs) have surged in popularity in recent years, gaining widespread acceptance among consumers in both developed and developing countries. The appeal of these applications stems from their user-friendly interfaces and efficient food delivery services to people's home...

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Bibliographic Details

Main Authors:	Idris, Nurul Syahirah, Abdul Latip, Muhammad Safuan, Baba, Noradzhar
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2024
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/110551/1/110551.pdf https://ir.uitm.edu.my/id/eprint/110551/ https://voa.uitm.edu.my/v1/component/content/article/62-volume-20-issue-2
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