The impact of digital marketing technology for transformation on SMES: a systematic review / Shaherah Abdul Malik, Norria Zakaria and Shahrina Othman

This comprehensive systematic review delves into the complex landscape of digital marketing adoption within Small and Medium Enterprises (SMEs). By scrutinizing existing literature, it aims to uncover nuanced insights into the multifaceted dynamics surrounding digital marketing strategies in SMEs, e...

Full description

Bibliographic Details

Main Authors:	Abdul Malik, Shaherah, Zakaria, Norria, Othman, Shahrina
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2024
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/110296/1/110296.pdf https://ir.uitm.edu.my/id/eprint/110296/
Tags:	Add Tag No Tags, Be the first to tag this record!