The impact of digital marketing technology for transformation on SMES: a systematic review / Shaherah Abdul Malik, Norria Zakaria and Shahrina Othman
This comprehensive systematic review delves into the complex landscape of digital marketing adoption within Small and Medium Enterprises (SMEs). By scrutinizing existing literature, it aims to uncover nuanced insights into the multifaceted dynamics surrounding digital marketing strategies in SMEs, e...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
UiTM Cawangan Johor
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/110296/1/110296.pdf https://ir.uitm.edu.my/id/eprint/110296/ |
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