Modelling trust in customer and supplier interaction: a simulation of dynamic performances
This paper writes about a theoretical model developed to understand trust in customer and supplier relationship. The model developed considers seven variables in an interaction between a customer and a supplier. These influencing factors suggest here affect customer 's trust towards their suppl...
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| Format: | Article |
| Language: | en |
| Published: |
UiTM Cawangan Johor
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/110200/1/110200.pdf https://ir.uitm.edu.my/id/eprint/110200/ https://journal.uitm.edu.my/ojs/index.php/IJ |
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