Social media influencer in malaysia: a review of literature and future direction / Dr. Mohamad Hafiz Rosli ... [et al.]

outbreak like the Pandemic Covid-19 have raised concerns about Social Media Influencers (SMI). SMI has been seen as important to complement the business and management. SMI acted as a marketing tool that utilised the social media platform. This paper aims to review past research in Malaysia related...

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Bibliographic Details

Main Authors:	Rosli, Mohamad Hafiz, Jahari, Nor Azah, Md Moid, Muzairihana, Hassan, Nor Hazwani, Mohd@Abu Bakar, Farahwahida
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2023
Subjects:	Social interaction Information technology. Information society. Digital divide
Online Access:	https://ir.uitm.edu.my/id/eprint/110161/1/110161.pdf https://ir.uitm.edu.my/id/eprint/110161/ https://voa.uitm.edu.my/v1/component/content/article/56-volume-19-issue-2
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