New trends of cloud kitchen technology and consumers’ purchase decisions: a conceptual study / Nurul Syahirah Idris, Muhammad Afiq Aiman Zulkifly and Dr. Muhammad Safuan Abdul Latip

This conceptual paper aims to explore the potential research area of Cloud Kitchens and their impact on consumer purchase decisions. With the ever-increasing demand for food delivery, Cloud Kitchens have emerged as a viable alternative to traditional restaurant models. Operating without a physical l...

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Bibliographic Details

Main Authors:	Idris, Nurul Syahirah, Zulkifly, Muhammad Afiq Aiman, Abdul Latip, Muhammad Safuan
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2023
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/110160/1/110160.pdf https://ir.uitm.edu.my/id/eprint/110160/ https://voa.uitm.edu.my/v1/component/content/article/56-volume-19-issue-2
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