Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.]
Virtual heritage tours aim to recreate historical environments, offering immersive experiences that allow tourists to explore cultural and architectural landmarks remotely. These tours enhance the quality of the tourism experience by presenting visually engaging content and providing educational ins...
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| Format: | Article |
| Language: | en |
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UiTM Press
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/109949/1/109949.pdf https://ir.uitm.edu.my/id/eprint/109949/ |
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| _version_ | 1839753604603314176 |
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| author | Mohamad Zahar, Nurul Farah Atikah Harun, Siti Norlizaiha Edzrie Shah Shaharudin, Edzrie Shah Shaharudin Irin Caisarina Abdul Ghani, Ahmad Rasidi |
| author_facet | Mohamad Zahar, Nurul Farah Atikah Harun, Siti Norlizaiha Edzrie Shah Shaharudin, Edzrie Shah Shaharudin Irin Caisarina Abdul Ghani, Ahmad Rasidi |
| author_sort | Mohamad Zahar, Nurul Farah Atikah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Virtual heritage tours aim to recreate historical environments, offering immersive experiences that allow tourists to explore cultural and architectural landmarks remotely. These tours enhance the quality of the tourism experience by presenting visually engaging content and providing educational insights into the heritage and unique features of historical sites. Such virtual experiences create a sense of on-site presence, closely mimicking the authenticity of physical visits. This research investigates virtual heritage tour programs in Malaysia during the Coronavirus Disease 2019 (COVID-19) pandemic. The study has two (2) key objectives: first, to assess the efforts of travel agencies in developing virtual tour programs, and second, to evaluate the experiences and satisfaction of virtual tourists participating in these programs. The research classifies virtual heritage tours into three (3) main types: Virtual Reality (VR) tours, live experience tours, and prerecorded tours. Data was collected by analysing travel agency websites offering virtual heritage services and surveys distributed to participants who experienced the tours. Two (2) travel agencies were selected as case studies. In addition, a survey was administered, targeting 100 respondents, with 72% (72 respondents) completing the questionnaire. The findings provide insights into the types of virtual technologies travel agencies use and highlight the levels of appreciation and engagement among virtual tourists during the pandemic lockdown. This study contributes to understanding the role and impact of virtual heritage tours in maintaining cultural engagement during restricted travel. |
| format | Article |
| id | my.uitm.ir-109949 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2024 |
| publisher | UiTM Press |
| record_format | eprints |
| spelling | my.uitm.ir-1099492025-08-03T12:50:09Z https://ir.uitm.edu.my/id/eprint/109949/ Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.] bej Mohamad Zahar, Nurul Farah Atikah Harun, Siti Norlizaiha Edzrie Shah Shaharudin, Edzrie Shah Shaharudin Irin Caisarina Abdul Ghani, Ahmad Rasidi Ancient History Computer simulation Virtual heritage tours aim to recreate historical environments, offering immersive experiences that allow tourists to explore cultural and architectural landmarks remotely. These tours enhance the quality of the tourism experience by presenting visually engaging content and providing educational insights into the heritage and unique features of historical sites. Such virtual experiences create a sense of on-site presence, closely mimicking the authenticity of physical visits. This research investigates virtual heritage tour programs in Malaysia during the Coronavirus Disease 2019 (COVID-19) pandemic. The study has two (2) key objectives: first, to assess the efforts of travel agencies in developing virtual tour programs, and second, to evaluate the experiences and satisfaction of virtual tourists participating in these programs. The research classifies virtual heritage tours into three (3) main types: Virtual Reality (VR) tours, live experience tours, and prerecorded tours. Data was collected by analysing travel agency websites offering virtual heritage services and surveys distributed to participants who experienced the tours. Two (2) travel agencies were selected as case studies. In addition, a survey was administered, targeting 100 respondents, with 72% (72 respondents) completing the questionnaire. The findings provide insights into the types of virtual technologies travel agencies use and highlight the levels of appreciation and engagement among virtual tourists during the pandemic lockdown. This study contributes to understanding the role and impact of virtual heritage tours in maintaining cultural engagement during restricted travel. UiTM Press 2024-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/109949/1/109949.pdf Mohamad Zahar, Nurul Farah Atikah and Harun, Siti Norlizaiha and Edzrie Shah Shaharudin, Edzrie Shah Shaharudin and Irin Caisarina and Abdul Ghani, Ahmad Rasidi (2024) Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.]. (2024) Built Environment Journal <https://ir.uitm.edu.my/view/publication/Built_Environment_Journal.html>, 21 (SI): 21. pp. 260-273. ISSN 2637-0395 10.24191/bej.v21iSpecial Issue.1562 10.24191/bej.v21iSpecial Issue.1562 |
| spellingShingle | Ancient History Computer simulation Mohamad Zahar, Nurul Farah Atikah Harun, Siti Norlizaiha Edzrie Shah Shaharudin, Edzrie Shah Shaharudin Irin Caisarina Abdul Ghani, Ahmad Rasidi Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.] |
| title | Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.] |
| title_full | Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.] |
| title_fullStr | Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.] |
| title_full_unstemmed | Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.] |
| title_short | Beneficial impact of COVID-19 pandemic: the potential of virtual heritage tours for tourism in Malaysia / Nurul Farah Atikah Mohamad Zahar ... [et al.] |
| title_sort | beneficial impact of covid-19 pandemic: the potential of virtual heritage tours for tourism in malaysia / nurul farah atikah mohamad zahar ... [et al.] |
| topic | Ancient History Computer simulation |
| url | https://ir.uitm.edu.my/id/eprint/109949/1/109949.pdf https://ir.uitm.edu.my/id/eprint/109949/ |
| url_provider | http://ir.uitm.edu.my/ |