Rhetorical elements used for marketing post on Instagram by Malaysian local cosmetic product: a study of multimodal discourse analysis

This study focuses on the rhetorical elements that are used for marketing posts on Instagram by a Malaysian local cosmetic product through multimodal discourse analysis. This study mainly revolves around social media as it deals with various technicalities including images, texts, nonverbal and colo...

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Bibliographic Details

Main Authors:	Syed Khalid, Sharifah Syazwa Amierah, Abd Rahman, Amir Lukman, Amir Yazid, Amirah Athirah, Mohammad Omar, Nur Diana Nabila
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2022
Subjects:	Marketing Advertising Content analysis (Communication)
Online Access:	https://ir.uitm.edu.my/id/eprint/109495/1/109495.pdf https://ir.uitm.edu.my/id/eprint/109495/ https://journal.uitm.edu.my/ojs/index.php/IJ
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