Influence of the Korean wave on purchasing intentions of Korean products / Nurul Syahirah Abdullah, Nur Alin Yasmin Azam and Noor Aisyah Idris
This study aims to identify whether the Korean waves (K-Drama, K-Pop, KFood, K-Beauty and K-Fashion) and gender influences consumers purchasing intention for Korean products. This study used a quantitative research method to gather quantifiable data from the online survey with a total of 252 respond...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA, Negeri Sembilan
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/106006/1/106006.pdf https://ir.uitm.edu.my/id/eprint/106006/ |
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