Modelling non-muslim consumers’ adoption of halal food in Malaysia / Ismalaili Ismail ... [et al.]
The concept of halal food is rooted in Islamic religious principles and serves as a guide for Muslims in their dietary choices. However, this concept and principles are not typically central to the lives of non-Muslims. Nevertheless, there has been a recent trend of non-Muslim consumers in Malaysia...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105583/1/105583.pdf https://ir.uitm.edu.my/id/eprint/105583/ |
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