Modelling non-muslim consumers’ adoption of halal food in Malaysia / Ismalaili Ismail ... [et al.]

The concept of halal food is rooted in Islamic religious principles and serves as a guide for Muslims in their dietary choices. However, this concept and principles are not typically central to the lives of non-Muslims. Nevertheless, there has been a recent trend of non-Muslim consumers in Malaysia...

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Bibliographic Details
Main Authors: Ismail, Ismalaili, Md Sabri, Sabiroh, Abd Mutalib, Hasyeilla, Annuar, Nursyamilah
Format: Conference or Workshop Item
Language:en
Published: 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/105583/1/105583.pdf
https://ir.uitm.edu.my/id/eprint/105583/
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