What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow
Crowdfunding is a trending innovative strategy that startups, entrepreneurs, and small businesses employ to secure funds. In this study, we adopt the Transfer Trust Theory as a primary framework to examine how trust in the fundraiser and crowdfunding platform, familiarity, information quality, and i...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105461/1/105461.pdf https://ir.uitm.edu.my/id/eprint/105461/ https://seaipc.com/ |
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