What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow
Crowdfunding is a trending innovative strategy that startups, entrepreneurs, and small businesses employ to secure funds. In this study, we adopt the Transfer Trust Theory as a primary framework to examine how trust in the fundraiser and crowdfunding platform, familiarity, information quality, and i...
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| Format: | Conference or Workshop Item |
| Language: | en |
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2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/105461/1/105461.pdf https://ir.uitm.edu.my/id/eprint/105461/ https://seaipc.com/ |
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| _version_ | 1850997931987959808 |
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| author | Chein Teo, Siew Wei Liew, Tze Wei Yeow, Le |
| author_facet | Chein Teo, Siew Wei Liew, Tze Wei Yeow, Le |
| author_sort | Chein Teo, Siew |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Crowdfunding is a trending innovative strategy that startups, entrepreneurs, and small businesses employ to secure funds. In this study, we adopt the Transfer Trust Theory as a primary framework to examine how trust in the fundraiser and crowdfunding platform, familiarity, information quality, and innovativeness influence the intention to invest in equity crowdfunding in Malaysia. Data was collected from investors with equity crowdfunding experience (n=200) via a self-administered online questionnaire. This study uses Smart-PLS 4 to validate measurement and structural models. The results demonstrate that information quality, innovativeness, trust in fundraisers, and trust in the platform positively influence investors' intention to invest in equity crowdfunding. Familiarity appears to be the only insignificant factor. Notably, innovativeness emerges as the most dominant factor shaping investment intentions in equity crowdfunding. This research contributes to the existing body of knowledge on crowdfunding and provides valuable insights into the dynamics of equity crowdfunding in Malaysia. Our findings may not be transferable to other cultural or national contexts because our research was limited to the experiences of Malaysian respondents. Implications derived from this research inform equity crowdfunding platform service providers and fundraisers to enhance investment opportunities. Fundraisers can better engage potential investors and boost campaign success by enhancing information quality, innovativeness, and trust-building. This study explores potential factors that have yet to be scrutinized, such as platform and fundraiser trusts, familiarity, information quality, and innovativeness, thereby contributing insights into the effects of these aspects on the investors' intention to invest in equity crowdfunding in Malaysia. |
| format | Conference or Workshop Item |
| id | my.uitm.ir-105461 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| record_format | eprints |
| spelling | my.uitm.ir-1054612025-12-01T06:49:04Z https://ir.uitm.edu.my/id/eprint/105461/ What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow Chein Teo, Siew Wei Liew, Tze Wei Yeow, Le Business Fund raising. General works Crowdfunding is a trending innovative strategy that startups, entrepreneurs, and small businesses employ to secure funds. In this study, we adopt the Transfer Trust Theory as a primary framework to examine how trust in the fundraiser and crowdfunding platform, familiarity, information quality, and innovativeness influence the intention to invest in equity crowdfunding in Malaysia. Data was collected from investors with equity crowdfunding experience (n=200) via a self-administered online questionnaire. This study uses Smart-PLS 4 to validate measurement and structural models. The results demonstrate that information quality, innovativeness, trust in fundraisers, and trust in the platform positively influence investors' intention to invest in equity crowdfunding. Familiarity appears to be the only insignificant factor. Notably, innovativeness emerges as the most dominant factor shaping investment intentions in equity crowdfunding. This research contributes to the existing body of knowledge on crowdfunding and provides valuable insights into the dynamics of equity crowdfunding in Malaysia. Our findings may not be transferable to other cultural or national contexts because our research was limited to the experiences of Malaysian respondents. Implications derived from this research inform equity crowdfunding platform service providers and fundraisers to enhance investment opportunities. Fundraisers can better engage potential investors and boost campaign success by enhancing information quality, innovativeness, and trust-building. This study explores potential factors that have yet to be scrutinized, such as platform and fundraiser trusts, familiarity, information quality, and innovativeness, thereby contributing insights into the effects of these aspects on the investors' intention to invest in equity crowdfunding in Malaysia. 2023 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/105461/1/105461.pdf Chein Teo, Siew and Wei Liew, Tze and Wei Yeow, Le (2023) What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow. (2023) In: The 8th Southeast Asia International Philanthropy Conference 2023 (SEAIPC2023), 7-9 November 2023, Waterfront Hotel, Kuching, Sarawak. https://seaipc.com/ |
| spellingShingle | Business Fund raising. General works Chein Teo, Siew Wei Liew, Tze Wei Yeow, Le What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow |
| title | What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow |
| title_full | What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow |
| title_fullStr | What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow |
| title_full_unstemmed | What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow |
| title_short | What affects the intention to invest in equity crowdfunding in Malaysia? / Siew Chein Teo, Tze Wei Liew and Le Wei Yeow |
| title_sort | what affects the intention to invest in equity crowdfunding in malaysia? / siew chein teo, tze wei liew and le wei yeow |
| topic | Business Fund raising. General works |
| url | https://ir.uitm.edu.my/id/eprint/105461/1/105461.pdf https://ir.uitm.edu.my/id/eprint/105461/ https://seaipc.com/ |
| url_provider | http://ir.uitm.edu.my/ |