Unraveling the compensatory mechanism: pay to play in freemium mobile games / Wong Hui Shein, Tan Chiang Ching and Wong Kee Hook

The freemium business model has gained popularity in the past decade, particularly in online retails. This model involves a free primary service with money made through supplemental goods and premium services. The freemium model is particularly popular in the gaming sector, with most downloadable ap...

Full description

Bibliographic Details

Main Authors:	Hui Shein, Wong, Chiang Ching, Tan, Kee Hook, Wong
Format:	Conference or Workshop Item
Language:	en
Published:	2023
Subjects:	Economics Demographic surveys Monetary policy
Online Access:	https://ir.uitm.edu.my/id/eprint/105267/1/105267.pdf https://ir.uitm.edu.my/id/eprint/105267/ https://seaipc.com/
Tags:	Add Tag No Tags, Be the first to tag this record!