Attitude, perceived behavioral control and intention to participate in gig economy: the role of push motivation / Wong Yun-Tinn … [et al.]

In this paper, the central theorem is to examine factors that influence Malaysians aged from 18 to 40 years old to join the Gig Economy in the expansion of the Gig Economy. There will be five (5) independent variables derived from the Theory of Planned Behavior (TPB) and Push and Pull Theory (PPT),...

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Bibliographic Details

Main Authors:	Yun-Tinn, Wong, Jin-Kang, Hon, Yi-Xuan, Loh, H.N, Au Yong
Format:	Conference or Workshop Item
Language:	en
Published:	2023
Subjects:	Economics Entrepreneurship. Risk and uncertainty
Online Access:	https://ir.uitm.edu.my/id/eprint/105161/1/105161.pdf https://ir.uitm.edu.my/id/eprint/105161/ https://seaipc.com/
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